The Content Conundrum
The limelight is officially on building AR content to drive consumer adoption. Investors are upping budgets in the space as the device and content wars really take off. App development is skyrocketing, with the introduction of ARKit and ARCore and platforms including Unity, Vuforia and OTOY and iOS11. But there are problems: Google is open but fragmented, Apple has the developer following and an end-to-end solution but AR has a limited lifeline on a handheld device, and Facebook is seemingly focused on its depth camera platform to drive AR rather than a dedicated AR solution.