As the role of the AV industry shifts from tech provider to workflow enabler, results will go far beyond increased ROI for AV gear.
Earlier this month at InfoComm 2018, I was honored to present at the Interactive Multimedia & Collaborative Communications Alliance’s Emerging Trends day on the topic of AV as a service, or AVaaS. At first, I thought it a simple topic… a mere accounting trick, shifting from purchase basis to a lease/rental basis for AV equipment. I couldn’t have been more wrong!
As I prepared for this session by interviewing my friends and contacts among vendors, integrators, and users, I realized that AVaaS isn’t just about more flexible payment options. AVaaS is about upgrading the integrator/customer relationship from equipment supplier to productivity/workflow partner. In other words, the AVaaS story has a lot more to it, tying in to bigger trends changing the way we work and a new set of expectations for the AV community.