Unified communications veterans Cisco and Polycom both launched hardware devices this year geared toward video conference rooms. Both vendors tout “the experience” of their products, meaning a smooth, easy-to-use, end-user experience. Marketing shtick aside, the focus on the end-user experience does have merit in the user-centric world of unified communications.
Both vendors are also looking to tap into an untapped market of small and medium-sized video conference rooms. About 30 million to 40 million huddle rooms span the globe, and less than 2% are video-enabled, according to market research firm Frost & Sullivan, based in San Antonio.