InfoComm Session Preview – APIs and Apps: The Building Blocks of Advanced Productivity


This year at InfoComm in Orlando, I will have the privilege of presenting a session in partnership with the IMCCA. The session will cover a number of topics, including:

  • What is an API
  • Common Examples of APIs
  • API Driven Apps
  • API Business Models
  • How APIs Work
  • APIs to Increase Productivity
  • APIs to Connect Business Tools
  • The API Value Proposition
  • Example API Integration: Slack/Trello

There is a lot of buzz in the collaboration industry about APIs and workflow integrations. While some of it may seem a bit overwhelming or technical, APIs can actually be very easy to leverage and yield great results. In this session, we will delve into how APIs generally work, using common examples. The session will also cover how integrating and sharing information between your business tools can boost team productivity, using specific examples.

Whether you are a vendor looking to enhance your offering, a CTO or integrator looking to create a seamless service, or an end user looking to increase productivity, this session will get you started on your API journey.

Learn more about APIs and see some examples of actual API integrations in effect by signing up for this session. On this page, scroll down to Thursday, June 15, at 2:00pm “IS096 – APIs and Apps: The Building Blocks of Advanced Productivity”. Then click the “add” button to register. See you in Orlando!

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About Author

David Maldow is the Founder & CEO of Let's Do Video and one of the visual collaboration industry's most prolific writers. Prior to founding Let’s Do Video, David was Managing Partner at Telepresence Options, one of the industry’s most recognized print publication and news sites. It was there that he authored 150+ pieces of public content, gaining him recognition as an industry expert. Earlier in his career, David managed the Wainhouse Research Video Test Lab, where he developed the ability to assess products / solutions from an IT perspective, but with an eye for user experience and adoptability.

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