The Interactive Video Event: A Case for True Interactivity in Town Halls and Webcasts


Let’s Do Video is pleased to share this White Paper, sponsored by Blue Jeans Network, covering a new breed of interactive technology for large scale virtual events, town halls, and webcasts.

The video collaboration industry is buzzing about a new type of business video offering, the “Fully Interactive Video Event”. This white paper will explain why our current webcasts aren’t fully interactive, why you should care, and the potential benefits of full interactivity for several large scale business video event use cases.

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About Author

David Maldow is the Founder & CEO of Let's Do Video and one of the visual collaboration industry's most prolific writers. Prior to founding Let’s Do Video, David was Managing Partner at Telepresence Options, one of the industry’s most recognized print publication and news sites. It was there that he authored 150+ pieces of public content, gaining him recognition as an industry expert. Earlier in his career, David managed the Wainhouse Research Video Test Lab, where he developed the ability to assess products / solutions from an IT perspective, but with an eye for user experience and adoptability.

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