10 Expert Tips to Improve Your Facebook Video Marketing


Social media has transformed marketing over the past few years; it has helped businesses reach their target audience easily. Among social media platforms, Facebook particularly has been particularly useful for marketing activities. It comes as no surprise if you look at the trends from the past decade; Facebook has approximately 2.2 billion diverse monthly users. So, whether you like the platform or not, it is truly a game-changer. 

The rule is simple; if you want to establish an online presence, you cannot do it without Facebook. However, things are not as simple as they were before; the ever-changing algorithms have diverted the focus from still images to videos. Undoubtedly, video content dominates the digital market now. If you are looking to take your business to the next level, there’s nothing better than video content. There are numerous ways to share your content in the form of video with the audiences; animated ads, user-generated videos, and Facebook live are some popular examples.

If you are looking to expand your online presence, and upskill your marketing, read on for some expert tips to meet your marketing objectives:

Keep Your Videos Short, and Straight To The Point

Unless you know that your video is so good that the audience won’t care how long it is, always keep your video short to keep the audience interested.

Make the introduction clear, concise, and crisp, and make sure the audience wants more by the end of it. Short videos not only keep the content of video fresh, but they also have more chances to go viral over the internet. 

An Attractive Thumbnail To Catch The Audience’s Attention

Before the audience presses play on your video, they will see the thumbnail. If it’s not attractive enough, they may never click the button. Facebook tools allow you to choose your thumbnail from the images in your video, or you can even upload your image. Make sure the image is interesting enough to grab attention. But at the same time, don’t forget the text policy, and keep the text minimal. 

Caption Your Video

Never skip captions because your audience wants to know why they should watch your video or why your video is worth their time. This also gives equal access to the deaf community to see the objective of your video. 

Know Your Audience

While it is essential to educate your audience, it is also vital to educate yourself about your audience. Meet the needs of your audience with compelling content. Know where your target audience is and what it is that they want to see. Targeting the right audience with the right content and at the right time is all you need for your strategies to work. 

Upload Videos Directly, Ditch YouTube!

Youtube is an excellent medium to get views on your video, but uploading videos directly to Facebook is also a good option. A video that is uploaded directly on Facebook is more likely to get attention than a video that has been shared from Youtube. These videos receive greater organic reach and perform much better than other videos shared indirectly because of the autoplay feature. 

Make The First Four Seconds Count (The Golden Window)

Your video needs to grab the attention of the audience in the first 4 seconds to engage them. As you only have a few seconds to capture their attention, be sure to keep the first sentence exciting. Start by educating your audience on the topic, and tell them what they will learn by watching your video. 

Include CTAs (Call-to-Action)

One of the primary purposes of marketing is to get your viewers to do something about your product or business. For this reason, CTA is one of the most vital features of the application. You can use the page templates, and customize your Facebook page to add the Call-to-Action button. Facebook call-to-action button allows businesses to draw the audience’s attention to a video on the website from the Facebook cover image. You can add from options such as “Watch more,” “Shop Now,” “Learn More,” and others. 

Schedule Your Videos

Gone are the days when you needed an army of page managers to run the social media campaigns for you, now you can just schedule your posts for the right time to get maximum views. Not only does it allow you to organize your videos according to the availability of your audience, but it also increases your visibility. Certain hours in the day help you get more attention from the users and prevent your videos from disappearing into the feeds. Utilizing these peak timings, and scheduling posts for these hours is vital for businesses. 

Utilize Features Like “Facebook 360” And “Facebook Live”

You can leverage features such as Facebook Live and Facebook 360, etc. to market your business. Facebook allows users a real-time broadcast with the Facebook Live option. Both these features provide you a unique medium to communicate with the audiences and interact. Another medium is adding videos and slideshows in the cover tab, helping you get immediate attention from people who land on your page. 

Optimize Videos For Mobile

It is essential to create a video that is designed to be mobile-friendly, as most viewers watch video content on their mobile devices. For your ad to be more effective, it should be optimized for mobile as well. Furthermore, square videos also create a better experience for your audiences as they show up better on the devices.  

As video content is gaining more popularity, most marketers are now focusing on ways to optimize their content through videos. Therefore, it is essential to create a video that compels users to engage. Include all the tips mentioned above in your content marketing strategies, and let us know how it works for you. Cheers!


About Author

Arslan Hassan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions, a software house in Pakistan.

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