Videos! Every brand loves them and internet users can’t get enough of them.
After the rise of popular social media networks like Youtube and newer ones like Tik Tok, video marketing has seen a tremendous increase in popularity and effectiveness.
The reason behind this rise is people’s love for video content. From funny cat videos to majestic company ads, videos are here to stay.
Of course, when your video content is stunning, internet users are going to notice. This is, undoubtedly, your chance to go viral.
With viral videos being one of the most popular viral phenomena out there, you need to take a stand and create a piece of content that will sweep your audience off their feet.
To get your inspiration running, we found some of the best video marketing ideas to get your video marketing endeavors to the next level.
But before we dive right into it, let’s see a couple of things first.
What Makes a Video Go Viral?
Viral marketing is all about spreading information about your products and company by leveraging the digital version of word-of-mouth.
When it comes to going viral, you don’t need to spend extra budget on your marketing campaigns as your audience will make sure to increase your campaign’s visibility by sharing it with their peers.
Brands like Old Spice and Always have leveraged viral marketing to increase brand awareness and boost their sales and engagement beyond measure.
However, what’s the element that makes a video go viral? Can only high-quality images and sound make a video earn millions of views?
Well, if we look below, we’ll see that emotion plays a major role in increasing the popularity of a video.
As you can see, awe, laughter, joy, and amusement are the top three emotions that make a video go viral.
Since people tend to share pieces of content that have a direct impact on them, creating content that entertains them without being offensive can become an instant hit.
How to Promote Your Video Content
Writing a killer video script and materializing it is the first step to create a high-quality video. The second step is to find the perfect channels to share it with the world.
Since posting your video only on your website won’t make it viral, you should consider leveraging the power of successful marketing channels to share it with your audience.
Email and social media, in this case, are two of the most efficient channels to promote it.
Promoting Through Email Marketing
Email marketing is one of the most cost-efficient marketing channels that has the best ROI you can get. This is $55 for every $1 you spend on it.
While you can’t insert a video in a single email, you can create a beautiful thumbnail and an irresistible call-to-action and then link it to your video.
Creating an email campaign with an embedded video, though, requires the right tools.
For that, you need to find a great email marketing platform to provide you with the means to create and embed your video content.
Starting with a free email marketing service will help you get yourself familiar with email marketing and allow you to choose the platform that suits you best.
Now that you have the tools, it’s time to create your video-infused emails and show it to your audience.
Promoting on Social Media
Social media is an equally powerful ally to get your content viral. Compared to emails, though, social media platforms will help you spread your video faster.
Taking advantage of social networks like Facebook, Instagram, and TikTok will give you access to billions of active users.
So, if you want to go viral, the first step is to create an effective Instagram or Facebook marketing strategy and share your videos with your followers.
To attract their attention, always post high-quality content and then advertise it to your audience in the most authentic way.
Of course, finding the right people to collaborate with will also help you go viral faster.
Luckily, social media offers you the chance to partner with social media influencers and create memorable pieces of content that will trend.
And when the person you collaborate with is famous, be sure that your video will go viral sooner than expected.
5 Amazing Video Marketing Ideas You Need Right Now
Getting viral requires a great idea to capture internet users’ attention, promote your brand awareness and business development.
To give you a helping hand, here are 5 video marketing ideas you should try in 2020.
1. Meet the Team Videos
Introducing your team to the world is important to humanize your company and show the faces behind the brand.
Creating an authentic video with your team’s experiences should be the first step to a successful video marketing strategy to raise awareness and earn customer “favor.”
To create a company video you need to introduce yourself and your team to the world, share your vision, values, and show your work.
If your company culture allows it, you can also infuse funny elements and come up with a hilarious company video to amaze your viewers.
Here’s a creative idea from the people, or puppets, of Dropbox:
2. Promotional Video
Promotional videos are an old recipe for success. However, some businesses will fall into the pit of spending too much money on a promotional video that will get them a few thousand views and a few conversions for a high cost.
To avoid that, you need to come up with a creative idea that will promote your product in the most unexpected way.
Brands like Dollar Shave Club have come up with a few promotional videos that have become an instant viral success.
What did they do? Well, instead of a generic look-at-our-products video, the brand created a piece of content that featured the founder of the company joined by an employee, a toddler shaving a man’s head and a guy in a bear costume.
3. Explainer Video
Explainer Videos are some of the best videos to give your audience more information, combining audio and visual elements to explain complex terms in a simple way.
Creative explainer videos can help you educate your potential customers and give them valuable tips on how to get the most out of your products.
Especially for eCommerce stores and SaaS companies where customers can’t physically test the products themselves, successful explainers can make a difference and convince them to buy from you.
Brands like Volterman have made a beautiful explainer video for their smart wallet that combines humor and the catchy line “I’m not Superman, I’ve got Volterman” to create an incredible explainer video.
4. Seasonal Videos
Seasonal videos might be a once-a-year thing but brands like Coca-Cola have shown us that an inspiring holiday video can become viral in no time.
To match the holiday spirit, your videos need to have the right amount of emotion to make your audience share it with their peers and go viral.
Content that focuses on holidays will give you the chance to keep in touch with your audience and join the holiday mood.
And since the holidays are a great time for consumers to get together and post on social media, giving them a video that matches the holiday spirit will increase your word-of-mouth marketing and boost engagement with your brand.
As we said, some of the best seasonal video marketing ideas have come from Coca Cola, a brand that favors brand storytelling more than anything.
More specifically, their “The Last Customer” holiday campaign is among their most-viewed campaigns. Why?
The video was full of emotion and heartwarming moments that moved their viewers and made them share it with their friends.
While Coca-Cola still reigns supreme, Google has taken a slightly different approach, giving us a video that brings nostalgia back through a “Home Alone” parody that speaks to their audience’s hearts.
5. Behind the Scenes Video
If you check Youtube, you’ll see that blooper and behind the scenes videos are very popular among viewers.
While the movie industry has used such videos to increase the popularity of movies and provide their audience with extra material, brands can also leverage this practice to boost their engagement and further humanize their company.
An amazing behind the scenes video can be about anything. However, a successful video should show your audience that you have fun, highlighting the connection between you and your team.
For instance, Toyota uploaded a behind the scenes footage for Toyota Vios with the cast talking about their experiences during shooting and how new intriguing techniques were used to achieve an amazing result.
Time to Create!
When it comes to brand awareness, videos can help you step up your business game and help you go viral.
To do so, though, you need to find the perfect idea to excite not only your customers but also the people who don’t even know about you yet.
Taking inspiration from already famous video marketing campaigns will help you fight your video block and show you what has already worked for other companies.
So, now that you gathered some inspiration, it’s time to take that camera and create the next big thing that everyone will be talking about.
