6 Reasons Why Organizations Now Prefer Cloud-Based Video Conferencing Solutions


With different processes getting automated, a radical shift towards digital transformation can be observed in the business world. Cloud-based technologies or Software as a Service (SaaS) have also marked their presence in the business arena. The popularity of SaaS is driven by the benefits that it provides over complex on-premise installation of software and hardware. Take the example of cloud-based video conferencing solutions, which ensure cost-effective and scalable meetings, even if a business lacks a video conferencing room setup.

Even SMBs, which avoid investing much in IT infrastructure, can fulfill their collaboration needs efficiently with cloud-based video conferencing solutions. Hosted video conferencing solutions level the ground for SMBs and large enterprises, as they both can enjoy superior quality of audio and video during business meetings.

As the cloud-based video conferencing market expands, enterprises are busy evaluating its advantages. Here’re some common benefits of hosted video conferencing solutions, which act as demand drivers.

Reduced Workload of IT Admins

To keep the video conferencing network up and running, IT admins have to stay on their toes throughout. Also, keeping pace with the frequent technology upgrade can be challenging for overworked IT professionals. Especially, small and medium-sized businesses find frequent installation of software updates an extravagant affair. In this scenario, the idea of handing over the responsibility of video conferencing solution’s upkeep and maintenance to third-party vendors makes sense.

Third-party vendors for video conferencing solutions save the time and money of companies, which otherwise they would have spent on training their IT teams and upgrading the IT infrastructure.

Reduced Upfront Cost

Video conferencing solutions help businesses achieve clarity in communication and efficiency in business deals. But, on-premise video conferencing systems call for a large initial investment and subsequent maintenance costs. Large operating expense of on-premise systems is one of the prime reasons for the shift of businesses towards cloud-based solutions.

For cloud-based video conferencing solutions, businesses just have to choose the most suitable subscription package and pay as they go. This helps businesses manage their IT budget efficiently, without compromising with the collaborative technology.

Flexibility & Scalability of Services

Scheduling prompt video conferencing sessions can be quite challenging for IT admins, as configuration and support activities take time. But if the task of configuring prompt video conferencing sessions is handled by dedicated third-party vendors, businesses can collaborate easily with stakeholders to discuss every development. This way, companies can also get over the issues of time and resource crunch, which on-premise IT professionals have to face every time.

Further, businesses with a significant demand variability prefer cloud-based solutions as a profitable option. Such solutions provide scalability of services as per the demand.

Support for Multiple Devices

With the latest trend of Bring Your Own Devices (BYOD) in modern offices, video conferencing systems need to support a wide range of end-user devices. Integration and support of every mobile device, which is available on-site, can be challenging for businesses. So, they look up at hosted video conferencing vendors for such needs.

As hosted video conferencing solutions support multiple devices, clients, employees and vendors from different locations can collaborate without any hassle.

Provides Simplicity of Services

From installing new software updates to increasing the capacity of a video conferencing environment, all complex responsibilities can be shared with third-party vendors of cloud-based video conferencing solutions. Whether businesses are using laptops, smartphones or a video conferencing room for collaboration, all video conferencing technology updates can be pushed automatically to connected devices. This saves businesses from the fear of being left out in the changing technology landscape.

Enhanced Productivity

When the collaboration becomes easier and communication gets clarity, the productivity of teams across geographies is bound to increase. Cloud-based video conferencing solutions drive anticipated business outcomes by taking away hurdles in the way of successful project completion. In many cases, miscommunication leads to adverse results for a business task. But cloud-based solutions can bring people face-to-face with the perfect audio and video quality.

With such benefits of cloud-based solutions, businesses are bound to call it a harebrained idea to invest in video conferencing hardware, software and on-premise support.


About Author

Kalpana Arya is a tech enthusiast, presently working as a Content Expert. Tech blogging is her passion, through which she intends to explore the world of software & hardware. She doesn't just write for tech-savvy people, but also for those who find the world of technology intriguing.


  1. jjorgenson276@gmail.com'

    I’d be interested to learn more about why organizations prefer Cloud-Based Videos. I like that you mention organizations prefer Cloud-Based Videos because they support multiple devices from different locations. Thank you for the information. This will help me if I want to start an organization in the future.

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