60 per cent of businesses opt for conference calls over face-to-face meetings as the global nature of most industries push firms to opt out of traditional meetings.
A YouGov survey carried out on behalf of RingCentral UK found that face-to-face meetings are becoming less possible due to workforces that are dispersed across multiple locations that are often around the world.
Of those surveyed, 66 per cent stated that the biggest disadvantage of traditional face-to-face meetings is the time it takes to travel to and from them, 50 per cent ranking cost as the worst disadvantage.
“Many companies still prefer traditional face-to-face meetings as they are considered more personable and engaging than audio conference calls, but travelling to and from meetings is costly and time-consuming. Businesses are already beginning to see that video is the answer to bridge this gap,” said Lars Nordhild Rønning, General Manager, EMEA, at RingCentral UK.