Story by Frederic Lardinois, Tech Crunch
Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix today announced that they have formed a new open source alliance — the Alliance for Open Media — with the goal of developing the next generation of royalty-free video formats, codecs and other related technologies.
It’s not often we see these rival companies come together to build a new technology together, but the members argue that this kind of alliance is necessary to create a new interoperable video standard that will work across vendors and platforms. While it goes unmentioned in the announcement, it’s also clear that none of the members involved in this alliance want to have to pay royalties to the likes of MPEG LA.
