Amazon continues to roll the unified communications (UC) community. This week, it added call center services to its virtual offerings through Amazon Web Services (AWS). Combine with the February introduction of Amazon Chime – an offering for conducting virtual meetings – it is clear the company is building out a portfolio of business services. At some point, stock public switched phone services (PSTN) should be added in to support “legacy” users and systems, so acquisition of a voice provider such as Vonage provides both a business customer base and skilled personnel familiar with the ins and outs of VoIP.
Amazon Chime provides one-click audio and video meetings, including support for the usual laundry list of cloud UC services, including hosting a meeting, chat, and the ability to share content and screens across desktops, Apple IoS, and Android clients. Plenty of independents have offered UC services in this fashion before, so Amazon is less a trend setter than joining the status quo. But with AWS and the Amazon marketing engine behind it, Amazon Chime is a big party guest that can’t be ignored.