Ask The Experts: Scaling Corporate Networks to Accommodate Growing Use of Video


Story by David Maldow, Kollective Blog

For decades, enterprises have shown great interest in the promise of business video. The various benefits of face-to-face communication over audio-only are undeniable. The power of video offers stronger client relations, more effective sales meetings, greater team productivity, a more flexible work/life balance, and a host of other improvements to productivity.

Unfortunately, while the world has been ready for video, the technology was not ready for the world. It was too expensive, low quality, too unreliable, and far too complicated for everyday use. However, in recent years this has dramatically changed. A new generation of videoconferencing technology has delivered the usability, quality, and affordability that is essential for true viral adoption of video communication in the workplace.

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About Author

David Maldow is the Founder & CEO of Let's Do Video and has been covering the visual collaboration industry, and related technologies, for over a decade. His background includes 5 years at Wainhouse Research, where he managed the Video Test Lab and evaluated many of the leading solutions at the time. David has authored hundreds of articles and thought pieces both at Telepresence Options, where he was managing partner for several years, as well as here at Let's Do Video. David often speaks at industry events and webinars as well as hosting the LDV Video Podcast.

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