Story by David Maldow, Kollective Blog
For decades, enterprises have shown great interest in the promise of business video. The various benefits of face-to-face communication over audio-only are undeniable. The power of video offers stronger client relations, more effective sales meetings, greater team productivity, a more flexible work/life balance, and a host of other improvements to productivity.
Unfortunately, while the world has been ready for video, the technology was not ready for the world. It was too expensive, low quality, too unreliable, and far too complicated for everyday use. However, in recent years this has dramatically changed. A new generation of videoconferencing technology has delivered the usability, quality, and affordability that is essential for true viral adoption of video communication in the workplace.
