Slack has said since March that its support for group videoconferencing was forthcoming, however so far it has only delivered group voice calls.
HipChat has grown into a prominent brand in the workplace-chat market. The platform enables real-time collaboration between co-workers with features such as chat rooms, file sharing, and screen sharing.
With this new feature, HipChat is trying to remove much of the complexity associated with videoconferencing platforms, including requirements for specific hardware, applications, browser plugins, and user logins. A HipChat video conference can be spun up by simply sharing a link with other members in a chat.