As the role of the AV industry shifts from tech provider to workflow enabler, results will go far beyond increased ROI for AV gear.
Story by David Maldow, NoJitter
Earlier this month at InfoComm 2018, I was honored to present at the Interactive Multimedia & Collaborative Communications Alliance’s Emerging Trends day on the topic of AV as a service, or AVaaS. At first, I thought it a simple topic… a mere accounting trick, shifting from purchase basis to a lease/rental basis for AV equipment. I couldn’t have been more wrong!
As I prepared for this session by interviewing my friends and contacts among vendors, integrators, and users, I realized that AVaaS isn’t just about more flexible payment options. AVaaS is about upgrading the integrator/customer relationship from equipment supplier to productivity/workflow partner. In other words, the AVaaS story has a lot more to it, tying in to bigger trends changing the way we work and a new set of expectations for the AV community.
