AV as a Service: Thoughts from InfoComm 2018

As the role of the AV industry shifts from tech provider to workflow enabler, results will go far beyond increased ROI for AV gear.

Story by David Maldow, NoJitter

Earlier this month at InfoComm 2018, I was honored to present at the Interactive Multimedia & Collaborative Communications Alliance’s Emerging Trends day on the topic of AV as a service, or AVaaS. At first, I thought it a simple topic… a mere accounting trick, shifting from purchase basis to a lease/rental basis for AV equipment. I couldn’t have been more wrong!

As I prepared for this session by interviewing my friends and contacts among vendors, integrators, and users, I realized that AVaaS isn’t just about more flexible payment options. AVaaS is about upgrading the integrator/customer relationship from equipment supplier to productivity/workflow partner. In other words, the AVaaS story has a lot more to it, tying in to bigger trends changing the way we work and a new set of expectations for the AV community.

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About Author

David Maldow is the Founder & CEO of Let's Do Video and has been covering the visual collaboration industry, and related technologies, for over a decade. His background includes 5 years at Wainhouse Research, where he managed the Video Test Lab and evaluated many of the leading solutions at the time. David has authored hundreds of articles and thought pieces both at Telepresence Options, where he was managing partner for several years, as well as here at Let's Do Video. David often speaks at industry events and webinars as well as hosting the LDV Video Podcast.

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