Avaya: ‘Engineering 21st Century Engagement’


Story by Beth Schultz

With an aim of helping companies boost customer and team engagement, Avaya creates enhanced solutions portfolios that feature a variety of new capabilities.

In a few short weeks, we’ll be rolling in the new year… and, the way Avaya tells it, a new age as well — the era of engagement.

In an analyst briefing earlier today in Santa Clara, Calif., Avaya CEO Kevin Kennedy laid out the company’s vision for the era of engagement and its role in enabling enterprise engagement. “Engagement is a difference,” he said. Engagement is about bringing the people in the enterprise to the consumer and the context to the circumstance while delivering sentiment and engendering advocacy, he added.

Andy Cunningham, CMO, continued. Frankly, Avaya understands that companies can make more money and be more productive if they have customer and employee engagement. But this isn’t something Avaya cooked up in its marketing labs, but rather in listening to customers, she said.

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