Avaya Makes App Dev & Download a ‘Breeze’

Company opens an app marketplace, a delivery mechanism for Snap-ins created with the newly named Avaya Breeze open dev platform.

Story by Beth Schultz, NoJitter

Taking a page from the open-source playbook, Avaya today launched an app store for business communications — the realization of a vision shared with No Jitter a year ago and the next move in the company’s promotion of its open development platform.

It’s a Snap
The Avaya Snapp Store, named for the applications — “Snap-ins,” in the company’s lingo — and created on the company’s open development platform by Avaya or third parties, is meant to help companies quickly and easily extend functionality within a call or reach out to external applications, Gary Barnett, SVP and GM of Avaya Engagement Solutions, told me last week in a pre-Enterprise Connect keynote interview. Some Snap-ins are proprietary, and as such, obviously not available in the Snapp Store. But others are reusable, and available for download from this new app marketplace.

Becoming the Apple iTunes of the communications industry has been on Avaya’s mind for some time. I first heard of the notion at an Avaya briefing in late 2014, and a couple months later got a bit more insight from Val Matula, the company’s senior director, CTO, and GM of emerging products & technology. As he shared in the No Jitter post, “Snapping Context into the Contact Center,” Matula liked the idea of creating a marketplace that would provide a way to deliver Snap-ins created for anybody’s use and to accept payment for them.

That vision manifests itself with the Snapp Store, which opens today with about 15 Avaya-developed Snap-ins as well as Snap-ins from five partners, Barnett said.

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