The UC industry is experiencing tremendous change as software-driven, cloud-based technologies and new business models take root. OEMs and their sales partners must adapt to these market-shifting forces or risk becoming also-rans, which is why changes to channel programs are practically an annual ritual.
Sometimes the changes are so great that a vendor finds it more appropriate to rename and relaunch a channel program then to revise it. Such is the case with Avaya, which today announced Avaya Edge, its newest global channel program. Avaya Edge replaces Avaya Connect, which launched nine years ago.