Avaya’s New Mantra: From Collaboration To Engagement


Story by Gina Edwin Yapp, Digital News Asia

ENTERPRISE communications specialist Avaya Inc is moving away from being a product-centric company to one that is able to serve the broader business communication ecosystem with greater agility, according to its top marketing executive.

Speaking at the recently concluded Avaya Technology Forum (ATF) in Bangkok, Avaya chief marketing officer Andrea ‘Andy’ Cunningham declared that the new organising principle for the company is to move away from just being collaborative to one that is fully ‘engaged.’

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