Barclays, Britain’s biggest retail bank, is set to offer customers the ability to use mobile video technology to have face-to-face consultations with staff at any time of day.
In what Barclays is calling a “UK banking first”, premier account customers will be able to use mobiles, tablets or laptops to have direct one-on-one video contact with a member of bank staff.
The service will automatically match customers to a Barclays employee, with the bank stating that, if possible, the customer will be matched with a member of staff they’ve spoken to before.
“This is a watershed moment for the way people do their banking in the UK – where we will finally be able to interact with customers completely on their terms, rather than ours,” said Steven Cooper, CEO of Barclays Personal Banking, who added that the video technology will allow customers to make out-of-hours enquires.
