Boost Your Content Ranking by Writing Effective Sales Video Descriptions


Video content is quickly becoming some of the most in-demand content online. It’s easy to pack a lot of information into a short amount of time and for the viewer, it’s an entertaining and easy way to take in information. If you’re able to put together great video content, that’s just a part of the challenge. The bigger challenge you’ll face is getting people to actually find and watch your video, and the best way to get that done is by creating effective video descriptions.

There are a number of factors that go into helping boost your video rankings. Here are just some of the best ways to write better video descriptions that will increase your search rankings and viewership.

Don’t Stuff with Fluff

Viewers want to have a good idea of what is in the videos they’re searching for and watching, before they begin watching them. Of course, you won’t want to give everything away – you’ll want viewers to stick around to watch your entire video to get that. But you’ll want to give them enough so that they know what’s in the video and so that they’ll want to watch it.

“Find a balance between giving a clear description, but not too much so there’s no reason for them to watch the video anymore. You’ll want to entice them enough to want to watch, but not give it all away and take away any incentive to watch,” outlines Leroy Boehm, Marketing Manager at TopCanadianWriters and StudentWritingServices.

Insert the Right Amount of Keywords

One thing you may not realize is that too many keywords can actually be bad. As surprising as it may be, adding more keywords can make it look like your video is addressing a huge number of different topics. A better plan is to focus on one keyword, which is what you’ll focus the rest of your SEO strategy around. This one keyword is what you’ll be seeking to rank highly for.

You can expand upon that one keyword with alternate versions of it, broadening the scope of the search rankings. So, if your main keyword is proofreading, you may also wish to add proofreading tips, proofreading strategies, etc.

Lengthy is Great

Getting as much information into your video description is helpful in increasing your presence and search ranking, because it adds to the keywords, and other information linked to the video. The ideal video description length should be somewhere between 150-200 words.

The more information packed into your description, the better it can be categorized and the better idea viewers will have of what they’re about to watch.

Best Information Up Front

You will want to include the most relevant parts of your description at the beginning of that description. This means that you’ll put the main keywords you’re focusing on near the start of that description. Within the rest of your video description, you should include other relevant and related keywords that your viewers may be searching for.

Have a Call to Action

A strong call to action should be included in your video description. If you’re offering valuable and relevant information to viewers, they may want to learn more about what you’ve got to offer. Giving them an easy way to access more information from you or contact you. Other links to additional information can also be helpful in getting viewers to continue in their pursuit of information.

Videos That Convert

If you’ve got a great video description that helps viewers find the information they’re looking for, and you’re able to provide them with helpful information, there’s a better chance you can convert that viewer into a sale. You won’t be able to trick someone into converting by offering an inaccurate or misleading video description, so there’s no use in trying to do that. Provide people with accurate information about what’s in your video and give them great information within the video and you’ll see higher conversions.

 Be Accurate in Your Video Descriptions

While you won’t want to give too much away in your description, the information you do give should be accurate. One of the most frustrating things a person searching for something specific can encounter is mislabeled or misleading videos. If they begin watching the video and it doesn’t appear to be exactly what the description had outlined, they’re likely to back out and look for something else. Essentially, there’s no use in trying to rope someone into watching your video because, if it doesn’t end up being what they anticipated, they’ll only lose trust in you and leave upset.

If you’re looking for some help with composing an accurate video description, there are a number of online resources to help you write, proof and polish your text:

Increase your video rankings and boost your viewers by creating effective video descriptions. Using these tips, you can expand the reach of your videos and the information you have to share.


About Author

Nora Mork is a marketer and tech jounalist at Australian Reviewer and Boomessays . She also regularly writes blogs for brands, particularly for Academized service.

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