Breaking Down Communications Barriers at Home and Abroad


Story by Tim Stone

In today’s globalised world, more and more businesses, from international enterprises to local SMBs, are beginning to realise the benefits of a diverse portfolio, workforce and supply chain. Sourcing the best suppliers, vendors and partners to compliment your business, no matter what size, is easier than ever, thanks to modern technologies that allow you to connect with these organisations at the touch of a button. But what do you do to forge a connection with the people at the other end of that link?

Working internationally brings with it a new set of behavioural expectations from your colleagues and contacts. When you’re trying to work out a deal with your colleagues in Brazil, Germany or Russia it pays to know that the ‘OK’ sign is actually an offensive gesture. Small details like this can be the difference between simply meeting and really communicating. Understanding how those on the other end of a call expect you to dress and behave just makes good sense!

It’s even more important to understand the effectiveness of communications methods. Recent research found that more than two thirds of business decision makers in Singapore, Brazil and India use video conferencing at least once a week. It’s ingrained into their daily work life. In fact, globally, over three quarters of decision-makers (76 per cent) are now using video conferencing at work. This means that it’s important for you to be up to date with this new form of ‘face-to-face’ collaboration if you want to successfully communicate on a global scale.

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