BroadSoft Appoints Taher Behbehani as Chief Marketing Officer

Seasoned, Innovative Tech Executive Will Draw Upon Diverse Leadership Experience to Drive Firm’s New Corporate Brand, Strategy and Strategic Alliances

“We sought a technology leader with a track record of getting in front of trends that have shaped our industry. In his new role, we believe Taher’s experience will help us continue to be the industry leader in meeting the growing enterprise demand for mobile Unified Communications,” said Michael Tessler, president and chief executive officer, BroadSoft. “We are committed to providing a superior end-to-end customer experience, which requires a seamless process from messaging initial benefits to post sale engagement. We are confident Taher’s expertise launching products and services in Europe, Latin America, China and North America will help us deliver on this commitment.”

Behbehani has served in a broad range of leadership positions that cut across M&A and business development, product management, business transformation and digital marketing — affording Behbehani with a perspective that extends beyond traditional marketing. Past roles include executive positions at BlackBerry, American Express and Time Warner Cable. In addition to global corporate leadership positions, Behbehani was founder of several start-ups and has been a key investor and advisor to numerous market disruptive businesses.

“I am very excited to join BroadSoft and its amazing and passionate team of innovators,” adds Behbehani. “This company is the industry leader responsible for driving Unified Communications into the cloud, creating innovative applications and delivering new use cases. I know that through continued close partnerships with other tech leaders and service providers, we will create entirely new experiences and benefits for our customers and users.”

Behbehani earned his undergraduate degree in Electrical Engineering from the University of Wisconsin-Madison, and holds a M.S. in Electrical Engineering from Yale University.

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit

Forward-Looking Statements This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “believe,” “will,” “enable,” “continue” and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding BroadSoft’s future growth under Mr. Behbehani’s marketing leadership. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to: Mr. Behbehani’s integration into BroadSoft, as well as those factors contained in the “Risk Factors” sections of the company’s Form 10-K for the year ended December 31, 2013 filed with the SEC on February 28, 2014, and in its other filings with the SEC. All information in this release is as of October 23, 2014. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in the company’s expectations.


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