The unified communications company hopes to elevate its name recognition with its BroadSoft Business suite and its Powered by BroadSoft branding initiative
Most businesses aren’t aware of who BroadSoft is, but if they use a unified communications as a service (UCaaS) provider, they are likely using BroadSoft’s services. The company provides the building blocks for service providers to build cloud-based communications services such as voice, video, web conferencing and now team messaging and contextual services.
Customers of BroadSoft are a veritable “who’s who” in the telecom world, including Verizon, Comcast, Vonage and Orange. Service providers have sold over 15 million BroadSoft seats, so the company may be the most important vendor that most businesses have never heard of.