Off the top of your head — how would you describe a successful company that is growing fast?
- Has intimate customer knowledge
- Provides great customer service
- Is agile and responds quickly to changing requirements
- Considered a great place to work
These are just a few characteristics that jump into my mind.
My colleagues recently produced the video Be Everywhere with Video Collaboration (PLXX) to show how effective video collaboration can be. It highlights many of the characteristics I’ve listed above. Although fictional, the company depicted in the video reminds me of some of the small and medium sized marketing agencies I’ve worked with in the past. They show a real can-do attitude, but with enhanced and accelerated service using business quality video collaboration.
So, why haven’t more medium-sized organizations adopted video technology? A colleague recently told me that “93% of the conference rooms in the world don’t have video.” This got me thinking about some of the common barriers to video adoption and about what Cisco is doing to break them down.