Carousel Industries Newest Simplicity Cloud Offering Launched in Partnership With Pexip

Turnkey Videoconferencing Solution Offers World’s First Distributed Architecture Application with Customized Integration and Enhanced Video for the Enterprise
March 4, 2015, Oslo, Norway — Pexip®, a leading innovator in scalable, distributed videoconferencing software, today announced that the company has partnered with Carousel Industries to launch a new Simplicity Video offer.

Created to provide SMEs and large enterprise environments with a one-size-fits-all turnkey videoconferencing solution, this new service includes both a public cloud offering and an on-premise cloud-based managed private cloud (MPC) service — giving organizations incredibly easy collaboration capabilities that cut networking costs, integrate with existing unified communications solutions, and accommodate video-enabled websites and contact centers.

“As enterprises continue to shift their videoconferencing assets to IT architectures, Carousel set out to build a solution that goes beyond the traditional advantages of virtualized communications,” said Bill Thompson, VP Video Services, Carousel Industries. “With Simplicity Video, customers can choose between deploying the cloud-based solution from Carousel’s infrastructure or operate within a private cloud environment, adding capabilities such as video-enabled websites to any organization’s customer-support requirements. Our partnership with Pexip was instrumental in developing these innovations that have unique features and capabilities providing customization and integration to meet the needs of today’s collaboration environments.”

Ideal for markets such as healthcare, government, or the enterprise, Simplicity Video’s public offering brings a bespoke approach to visual communications by providing an Opex-based “pay-as-you-grow” multipoint conferencing structure — allowing customers to seamlessly integrate the solution into their existing networking environment. Fully virtualized, the video-bridging innovation lets users host cloud-based, reservation-less video chats in a matter of seconds without compromising quality, resiliency, or the ability to easily organize virtual meetings using WebRTC.

Using Simplicity Video’s MPC option, organizations gain next-generation features such as the ability to create video-enabled corporate websites and video-based customer contact centers which unleash new opportunities for innovations such as virtual lobbies and digitized storefronts. Powered by a distributed architecture, the solution also provides cost savings via more effective network routing while letting collaborators use existing solutions such as Microsoft Lync — maintaining integrated application features such as presence, IM, custom-made avatars, and more. With enhanced video services, Simplicity Video MPC also allows employees, customers, and partners to interact within any company’s native environment without the need to select any third party links.

“Simplicity Video is at the forefront of a new wave of videoconferencing solutions that give companies cutting-edge tools that differentiate both the branding and visual communication experience for customers, partners, and employees,” said Aasmund Fodstad, Executive Vice President of Sales and Marketing at Pexip. “Providing enormous flexibility for any video consumption model, Pexip Infinity is a perfect enabler for these types of innovations — giving IT leaders such as Carousel the power and scalability to develop new breeds of video-based applications.”

Pexip Infinity is a virtualized scalable meeting platform that simplifies the user experience for face-to-face communications in conferences that include Microsoft Lync, Skype for Business, legacy video systems, and any web browser connected user — reinventing the way organizations can meet and collaborate visually from any device. Running in existing data centers, or in private and/or public clouds, the distributed software platform provides the scalability to accommodate any number of users anywhere in the world.

Carousel Industries designs, delivers, manages and support enterprise and mid-market level technology solutions — including managed services, mobility, visual communications, A/V integration, virtualization, unified communications, and data infrastructure solutions. The company’s wide range of solutions integrate the best applications from the best technology providers in order to create a competitive advantage for customers.

More information on Carousel Industries’ Simplicity Video is available at For a free test drive of Pexip Infinity, visit

About Pexip®
Pexip® overthrows conventional thinking by providing an affordable, scalable, and virtualized meeting platform that truly enables everyone to do high-quality video meetings from any device. For Pexip, simplicity for the end user and IT is a guiding principle in the design of Pexip Infinity, the scalable meeting platform. Founded in 2012, Pexip was created by leading innovators from the videoconferencing industry. Pexip is headquartered in Oslo, Norway, and has offices in New York and London. For more information, visit

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Anders Løkke


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