Cisco Debuts Thor in Video Codec Fight


Story by Mari Silbey

Hoping a little superhero power will win the day, Cisco has introduced project Thor, an initiative to create a royalty-free video codec as an alternative to the industry standard H.265. H.265, which is also known by the name High Efficiency Video Codec (HEVC), has been widely expected to pave the way for next-generation television formats like Ultra HD (UHD) TV. However, recent concerns over licensing fees have put a damper on HEVC enthusiasm.

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