Story by Luke O’Neill, TechTarget
Unified communications veterans Cisco and Polycom both launched hardware devices this year geared toward video conference rooms. Both vendors tout “the experience” of their products, meaning a smooth, easy-to-use, end-user experience. Marketing shtick aside, the focus on the end-user experience does have merit in the user-centric world of unified communications.
Both vendors are also looking to tap into an untapped market of small and medium-sized video conference rooms. About 30 million to 40 million huddle rooms span the globe, and less than 2% are video-enabled, according to market research firm Frost & Sullivan, based in San Antonio.
