Story by John Woods, CommsTrader
Video conferencing is a big deal these days and as technology continues to evolve, more and more businesses are communicating through this format than ever before.
Following on from the rising trend of consumer video calling apps such as FaceTime, Facebook Chat and Skype, many SMEs and larger enterprises are now communicating through video calling on account of its ability to build more natural working relationships through face-to-face conversations.
As the saying goes: ‘the eyes are the window to the soul’ and, until recently, the power of facial expressions and their ability to address points with clarity and conviction has been largely overlooked in conference meetings that can span across multiple sites, cities and even countries on opposite sides of the world.
