CMO Andy Cunningham’s Mission: Make Avaya Cool

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Story by Sheila-Smith | No Jitter

Discussing the main objectives for the Avaya brand moving forward, new CMO Andy Cunningham outlined 8 initiatives that are going to help in the mission to make Avaya cool.

In May 2014, Avaya announced new senior executive appointments including a replacement for Chief Marketing Officer Mark Wilson, who left Avaya in December 2013 after 18 months on the job. The new CMO, Andy Cunningham, took the role while continuing on as CEO of her venture SeriesC, which provides a range of marketing services and support to startup companies.

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