Collaboration and the New Era of Any


Story by David Danto

A couple of years ago, as part of a history of conferencing and collaboration, I defined our state at the time as being in the “Era of Access.”  While collaboration technologies had been around for many years, factors like their cost and complexity up until then had limited their (successful) use to only a select few individuals within organizations.

As the technology improved and the cost of entry came down, the barriers to its access began to disappear.  Instead of only being a tool for the corporate C-suite, collaboration technology was available to day-to-day workers and individual consumers.  The quality of less expensive experiences may not have been on par with the more expensive ones, but just about everyone could make use of collaboration tools in some form to increase productivity and improve communications.

As we look to the beginning of 2015, it is difficult to identify an individual in our modern society who cannot participate in a video conference or share a computer screen.  Whether they’re a parent at home chatting with a child at school, an employment candidate being interviewed over video, an individual contributor sharing PC content with his or her team or an executive using an immersive experience – access to the tools is now almost taken for granted.  The Era of Access is successfully coming to an end and a new era is beginning.  I believe this will be the “Era of Any.”

“Any” represents the expectation from the now seasoned users of collaboration that everything should just work – in any combination and anywhere they happen to be.  We’re all now too experienced to just accept the questionable excuses of the past.

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About Author

David Danto has over three decades of experience providing problem solving leadership and innovation in media and UC technologies for various firms including AT&T, Bloomberg LP, and Morgan Stanley. He is currently the Principal Consultant for collaboration, video, and AV disciplines at Dimension Data, as well as IMCCA’s Director of Emerging Technology. Email David at to learn how he can help your organization solve problems, develop a future-proof collaboration strategy for internal use, or develop user-focused go-to-market strategies for your collaboration product or service. The opinions expressed in David’s commentary are his own, and are not representative of Let’s Do Video.

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