Comparing Video Conferencing Tools: Cisco, Microsoft and Zoom

Before selecting a video conferencing platform, it’s important to consider how the product addresses user needs, integrations, pricing and licensing, and product support.

Story by Andrew Froehlich, TechTarget

Considering today’s geographically distributed enterprise workforce, it’s no wonder organizations are relying more heavily on the use of unified communications and collaboration software. One such technology that adds a visual component to communicating is video conferencing.

Even though all video conferencing tools largely perform similar duties, there are certain differences between products and vendors that may make one platform a better fit for your organization.

Here we examine enterprise video conferencing platforms from Cisco, Microsoft and Zoom, and point out the unique features of each and how these products differ from one another. But before we dive into the specifics of each product, let’s examine four key considerations when selecting a video conferencing platform.

Who will be using the video conferencing software? Cisco Webex and Zoom are better choices if users will be conferencing with others outside the organization in a webinar-style setting. Both video conferencing tools make it easy for anyone to log in and join a virtual meeting. Microsoft Teams, on the other hand, tends to be a better choice for conferences that happen between participants inside the company. The platform is better designed for those organizations currently using Teams for instant messaging, file sharing and other collaboration services.

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