Is Contextual Comms the Next Step in UC?

IPCortex CEO Rob Pickering considers when and how unified comms will become more organic

Story by Rob Pickering,

Unified communications and collaboration has promised much in support of business transformation and productivity over the last few years. In reality, today most of us use more, rather than fewer, tools to communicate. In a normal day, I can use a random combination of WhatsApp, Facebook Messenger, Skype, Keevio, SMS, IRC or Slack, any one of Google’s three messaging apps, or plain old phone calls. Even the Foreign Office found that rather than make use of specially tailored government tools, many British diplomats use WhatsApp to discuss sensitive issues (according to a recent internal report). These tools all lack universal interoperability, meaning for many businesses communication is in fact getting more fragmented.

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