By embedding video communications into business applications, CPaaS technology can help enterprises untangle collaboration complexities and boost user engagement.
I was in a meeting the other day when a colleague received a FaceTime request from her daughter. Video communications like this have moved from futuristic to routine, both at work and at home. However, this trend of embedding video into applications is still mostly true for the consumer world.
I am not talking about video conferencing. We don’t have video conferences with support agents. I’m talking about visual interactions using apps, websites and even devices. Unfortunately, the business world still thinks video is for executives.