Eye-Tracking Reveals What People Look at During Virtual Meetings

How focused or distracted are people during a Zoom meeting? A new study that used eye-tracking technology finds room for improvement.

Story by Futurity, Government Executive

A new study examines what people look at during virtual meetings.

The research could help participants avoid distractions and make videoconferencing more productive.

“If people are unable to focus on what’s going on in the meeting, then maybe there’s a way to improve the design of the platform to keep their attention and make the meeting more productive,” says Joey F. George, professor in business at Iowa State University.


Participants in the study did pay attention to whoever was speaking, but their gaze drifted off the computer screen more during small group video calls compared to large group sessions. The study also revealed women spent more time looking at their own image than men.

Continue Reading…


About Author


Leave A Reply