Facebook is setting its sights on becoming “video first.”
The mission echoes the giant social network’s focus in 2012 on “mobile first,” when Facebook was having trouble making the leap from desktops to mobile devices.
In this case, Facebook is looking to catch the next content wave. In the beginning on Facebook, there was text. Then images spread throughout the News Feed. Now Facebook says video will soon consume the lion’s share of attention of its 1.7 billion users. And it’s making aggressive moves to get people to make and view more video, whether from friends and family or from professionals.