Flexibility in VCaaS Pricing Models: Good or Bad?


Story by Tolga S.

One of the perks of commuting to Manhattan via train is the precious half hour I have catching up on news on my iPad’s twitter feed.

The other day, I saw this NoJitter article from a few weeks ago that I had missed. It’s written by my friend Andrew Davis of Wainhouse, and talks about the confusion around different pricing models for Video Conferencing as a Service (VCaaS) offerings from various Service Providers (SPs) out there.

I look at it a little differently; I don’t believe in the one-size-fits-all approach. The “all-you-can-eat for $X/month” could be a good fit for some end users, but to expand reach, SPs need to be able to offer a variety of pricing options, including per-minute pricing and the good old cell phone type of models where say 5,000 minutes are included with each additional minute extra, or 20 concurrent ports, with each additional port would be charged on a per minute per port basis.

The challenge is, most SPs do not have the tools to accurately track utilization on a per user and per customer basis.

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