Meetings are a fact of business life, and their frequency seems to be increasing daily. In an international survey of businesses by Ovum Consulting, executives reported an average of 17 meetings a week. Half claimed that the number of meetings they attend every week is growing.
This increase can be explained partly by the wide adoption of the collaborative working culture of the tech sector, which has influenced working environments across the country. But if you want to talk to partners or clients face to face, significant amounts of travel time are required. And this becomes even more acute as businesses increasingly adopt models of distributed workforces, remote suppliers and customers.