Google boosts workplace efforts with Box integration for Chromebooks, better Chromebox videoconferencing

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Story by James Niccolai

Google is stepping up its efforts to target the enterprise, with new hardware and software integrations intended to make its Chrome browser and Chromebook computers central to the workplace.

The company will open up its Chromebook laptops to let other services integrate more tightly with them, it announced Wednesday. It’s starting with Box, so Chromebooks users will be able to access Box files as easily as files stored in Google’s own services.

It’s also upgrading its video conferencing system, Chromebox for Meetings, to serve larger groups. The device will get a pan-tilt cameras for big conference rooms, and Google is working with HP, Dell and Acer to deliver the system to customers.

Lastly, Google says it will make it easier for customers to use its Chromebooks for a single, dedicated task. It gave the example of digital signage; customers will be able to manage thousands of digital signs from a central console, it says.

It made the announcements Wednesday in a webcast about Google for Work, the umbrella name for its enterprise efforts.

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