Google and RingCentral: Targeting Microsoft Ambitious, But The Opportunity Is There


Story by James Bourne, AppsTechNews

Late last week, Google announced a partnership with cloud communications provider RingCentral. The target, the two companies asserted, was medium to large enterprises looking for a more seamless transition to cloud collaboration. Yet a little further in the distance, the figure of Microsoft looms large.

Microsoft’s various offerings in the enterprise have been widely scrutinised and praised. Take Skype for Business, Cortana, and Yammer to name just three, held together by Office 365 and the Azure cloud platform, while not forgetting the Enterprise Mobility Suite (EMS), as well as the recent acquisition of LinkedIn.

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