Group Collaboration, Lync Video Style

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Story by Beth Schultz

With the right conference room system, extending Lync video calls from the desktop to the conference room is a cinch.

In my No Jitter post yesterday, I outlined the dilemma facing enterprise communications managers who must choose between video-enabling users or outfitting conference rooms with video systems. Today I’ll take a narrower view, exploring the issue from a Microsoft Lync perspective.

No Jitter readers don’t need to be told that Lync is a go-to enterprise tool for unified communications, but some do need a nudge on the video conferencing capability that comes along with it. They’ll also need reminding that this goes for the group and not just the individual. With the proper setup in place, enterprise communications managers can look to Lync as a way of video-enabling users at their desktops and facilitating room-based collaborative video sessions.

The strength of the Lync group video conferencing experience depends in large part on what technology sits in the room. You could kludge a Lync group system together, connecting one team member’s laptop to a visual display and sharing the desktop Lync video conference in that way, for example. But as I learned from Brent Kelly, president of KelCor and regular No Jitter contributor, such “home-crafted” approaches are only OK, not great. Better in a Lync environment would be to use a room system expressly meant to deliver Lync video conferencing in a group setting, Kelly told attendees of yesterday’s Enterprise Connect/No Jitter webinar, “Lync Room System: Make it a Tool for Collaboration, Not Just Communication” (register now and view on demand).

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