Have FaceTime, Google Hangout and Zoom Made It Hard to Sell Video Conferencing?

Simple and ubiquitous video call solutions like FaceTime, Google Hangout and Zoom have changed expectations and landscape when it comes to selling video conferencing and collaboration.

Story by Daniel Newman, Commercial Integrator

It seems video conferencing and collaboration are everywhere now. Press the button on your iPhone and you are on FaceTime, click the link in your Google Calendar invite and you are on a Google Hangout. Web conferencing solutions from Microsoft and Cisco Webex (now Teams) have native video built right in. And then there’s Zoom, perhaps the video killer app that has made video easy for everyone, everywhere. Let’s just say the landscape has changed and for most businesses wanting to integrate video it is easier and more affordable than ever.

So for integrators, this is a positive in the general market uptake, but also somewhat troubling because the average point-to-point or even small group video call has become simple, inexpensive and ubiquitous with most peoples mobile and laptop devices.

The challenge is further complicated by the fact that you’re likely calling these unified communication and collaboration (UCC) solutions by names that don’t resonate with your customers.

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