“On the internet,” says Ron Gutman, “every headache becomes a brain tumor in four clicks or less.”
For Gutman and his colleagues in the world of health tech, this has become a running joke, a cheeky nod to just how far the human imagination can wander after a quick search of benign symptoms. But there’s more than a little truth to it. The fact is: the sheer abundance of health information online makes consulting Dr. Google an altogether flawed—and at times terrifying—first step toward getting better.
Tap, an online service that makes it just as easy to get answers to your health questions from a real, trusted doctor. The company started as a kind of beefed-up question-and-answer site, where users can get free responses to their medical queries from thousands of peer-reviewed doctors, and it grew exponentially, serving over 100 million people with some 1.9 billion doctor answers after just a few years.