High-tech NH hotel in Madrid adds 3D telepresence, startup aid


Story by Sean O’Neill

When you’re invited to try out 3D telepresence, you beam yourself up. After all, how many business hotels claim superinterestingness like that?

Reporters in Madrid this week joined long queues to test new holographic tech at NH Collection Eurobuilding. The chain claims the tech is the first to be permanently installed in a hotel.

The tech is about to be tested in NH Hotel Group‘s nhow brand properties in Berlin, Milan, and Rotterdam. Major shareholder HNA, a Chinese financial group, is betting on growth through rejuvenation of business traveler amenities.

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