With a mission to make video conferencing more ubiquitous, Highfive introduced a new connector tool and licensing model.
Interoperability and accessibility – these are two words that come to mind with a pair of recent announcements from video conferencing service provider Highfive.
This week, Highfive launched Highfive Meeting Connector, a tool that allows Highfive users to connect to third-party SIP-enabled video conferencing platforms like BlueJeans, Cisco Webex, Zoom, and others. This follows on last week’s news that company is offering unlimited user licenses for its desktop and mobile app users, regardless of how many Highfive rooms an enterprise has.
A Model for the Future?
These separate announcements seem to touch on a similar larger issue in the video conferencing space – the need for video conferencing service providers to allow for greater accessibility and integration. “We’re reaching a point in the industry, where differentiators aren’t just about audio and video quality anymore… The differentiators now are around ease of use, workflow, accessibility, business model, partnerships, and integrations,” said Ira Weinstein, founder and managing partner, Recon Research, during a No Jitter Briefing.