How do you Measure ROI for Virtual Events?

Businesses and industries are using virtual events to reach customers. Determining ROI of these events isn’t as easy as it was for physical conferences, but it can be done.

Story by David Maldow, TechTarget

The number of virtual events has skyrocketed as companies and industries pivoted conference strategies in the wake of the COVID-19 pandemic. But, despite their widespread use, measuring ROI for virtual events is still challenging.

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About Author

David Maldow is the Founder & CEO of Let's Do Video and has been covering the visual collaboration industry, and related technologies, for over a decade. His background includes 5 years at Wainhouse Research, where he managed the Video Test Lab and evaluated many of the leading solutions at the time. David has authored hundreds of articles and thought pieces both at Telepresence Options, where he was managing partner for several years, as well as here at Let's Do Video. David often speaks at industry events and webinars as well as hosting the LDV Video Podcast.

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