Social media has transformed the Internet into a metropolis of brands and celebrities that constantly make attempts to engage an audience. Interacting socially on the Internet is similar to interacting with others in the real world in that becoming an active part of the community leads to an increase in popularity. The difference comes in how this interaction can be used as a tool to garner more engagement among your audience. This is the part that many businesses don’t get right.
Many social media experts would tell you to write posts frequently. There’s nothing wrong with this advice, but there’s a component missing from it. Even if your posts are somewhat meaningful to your audience, you still risk just piling up amid all the noise. Unless the posts are sufficiently rewarding for the audience, you’re not going to get their full attention. If you want to lend some credence to your brand and expand its reach, it’s probably about time you start a webinar. But why start just any ordinary webinar when you can start a Zoom Video Webinar?!