Videoconferencing has achieved hyper-reality but it still can elicit very feral reactions.
Just before big business meetings, participants have been known to tense up. Throats are cleared, ties straightened, hair adjusted. Then: lights, camera, action.
The growing ubiquity of videoconferencing has changed the dynamic of the business meeting. The concept got a boost during the Great Recession, as business travel was cut back to save on costs. It helped to give the technology greater traction: WinterGreen Research predicted that telepresence markets would grow to $12.8 billion by 2018, with strong growth across three key markets segments — immersive, conference room, and end point — concluding, “People feel more a part of a meeting when they are connected by video.”