How WebRTC Can Help the Channel Sell Unified Communications


Story by Arvind Rangarajan

WebRTC is one of the most discussed communications technologies today, as it enables enterprises to conduct real-time voice and video calls with customers, partners and suppliers via a Web browser. By 2019, there will be more than 6 billion WebRTC devices and up to 2 billion users, according to the 2014 WebRTC Market Status & Forecasts Report. Even today, WebRTC is already enabled on more than a billion browsers, which indicates a very real and immediate opportunity for channel partners. 

Most of the initial WebRTC-enabled applications explored by enterprises focus on an enhanced customer experience through capabilities such as click-to-call. However, it is becoming increasingly clear that businesses view WebRTC as a way to extend real-time unified communications (UC) beyond the confines of an enterprise. This is significant for VARs, integrators and other channel partners that are seeking to strengthen and broaden UC sales to the enterprise and deliver compelling services that employees will actually want to use. This blog will share how WebRTC can fit into the channel partner selling discussion, plus initial use cases for WebRTC.

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