The ConferenceCam category of video conferencing devices has made huge progress. Created just a few years ago, the category is nearly as large as the traditional video conferencing system market in units deployed, and it is poised to surpass it in 2016. By ConferenceCams, I mean high quality, reasonably priced video conferencing cameras and speakerphones built with standard computing components and designed for the conference room.
A new world order
The category success is underpinned by a key change: the migration from expensive and complicated systems to open and standard computing components. In the network, hardware-based on-premises solutions provided by the likes of Cisco and Polycom are being replaced by cloud-based and software-based solutions from BroadSoft, BlueJeans, Citrix GoToMeeting, Lifesize, Microsoft Skype and Skype for Business, Starleaf,Vidyo, Zoom, and others. Why customers are migrating is a combination superior economics, simplicity, and the freedom from being locked into a single vendor platform.