Video collaboration is an increasingly essential business communications tool, with business Internet video projected to grow more than 30% annually through 2018, according to Cisco’s latest Visual Networking Index report. However, many companies are unfamiliar with the options, concerned about logistical issues with deployments and unsure how to calculate the true costs of video for everyday business use.
While the deployment questions must be addressed, the traditional lens through which businesses are viewing video is problematic. Besides considering the cost of investing in video – the hardware, software and management of the technologies – enterprises must also consider the cost of foregoing the investment. Missed business opportunities, talent recruiting challenges, lack of competitive differentiation, problematic customer care, and lost reinvestment capital are among the significant risks enterprises take when delaying a video deployment.
